In 2017 – 2018, the refrigerator market in India made up 27% of the consumer appliance market. In 2019, the refrigerator market in India was valued at Rs. 19,500 crores, expected to reach a figure of INR 344 trillion by 2022. The market share of double door fridges is at 70%.

The double door fridge model today is more in demand than a single door fridge, as the latest models offer advanced inverter cooling technologies and smart features. High income growth and awareness about health has prompted the purchase of top-notch fridges, with all the top brands locked in a stiff competition to win the race to sell the best refrigerator around.

Brands like Samsung, Whirlpool, Haier and Hitachi give consumers attractive features in fridges, with Haier providing budget models. You can get any fridge you want from more than a dozen impressive brands in the Indian market. Consumers, primarily those in smaller towns, now see a refrigerator as an integral part of their homes. You can’t go wrong with reliable brands, and if you buy a Samsung refrigerator, you can avail best-in-class features, and innovative technology that the brand is famous for.

Consider Budget

Once you invest in a home appliance such as a refrigerator, it should last you at least 7 to 10 years in ideal circumstances. Therefore, price is an important consideration. While making a purchasing decision, you have to think of individual requirements, like size of the family and how you will use it.

You may want to save on energy costs, so you will want a fridge with a 3-star rating at the very least. Fridges like a Samsung refrigerator (model RT39R551ES8) with double doors have energy ratings between 3 and 5 stars, and these can cut your power bills by 20 – 30 percent. A double door fridge is typically frost-free, and in all likelihood, will cost more than a single door fridge.

The prices of fridges encapsulate a wide range with some side-by-side flagship models going north of INR 60,000. It’s important to think of the size too. This will directly influence the price, as larger fridges have more advanced technology and features.

Other Specs and Features

It’s important to buy a fridge with a size that fits your requirements, and if you have a large family, that should translate to a large refrigerator. Double door refrigerators come in large capacities, anywhere from 235 – 415 litres on average. It’s a good idea to think of inverter technology and cooling systems that cool every corner of the fridge, detecting where food needs to stay fresh most, such as in the dairy section. Most great value models in brands like Samsung, LG, Whirlpool, Hitachi and Bosch distribute cooling inside the fridge uniformly, and stabilize the unit against fluctuations in voltages, and during power outages.

Power Packed Brands

Going in for a double door fridge makes more economical sense, and as you want durability, in case your requirement increases, a single door fridge is better suited to bachelors and small families. Here are some great brands that offer excellent models.

• Samsung – The Samsung double door fridge (RT34T4513S8/HL) of 324 litre capacity, with a 3-star rating is the ideal model for a four-member family. With on-demand fast freezing technology and superior humidity control, this is a good fridge to invest in.
• LG – One of the most popular home appliance brands in India, LG has a 260 litre model (GL I292RPZL) 3-star double door fridge with premier performance and cooling standards, with the multiple air flow feature, so that all corners of the fridge are cooled. In case there is a power outage, the auto connect function links to your home inverter so the fridge remains running.
• Whirlpool – A pioneer in fridge making, this brand’s offering is a smart 265 litre 4-star (IF INV CNV 278ELT) double door fridge with an adjusted intelligence that eliminates energy wastage. Flexible vents maintain refrigerator cooling in all areas of the interior. This fridge is unique in that it blocks 99% of bacterial growth, keeping food fresh for longer periods.
• Bosch – The model KDN43UB301 is a double door 347 litre fridge with a 3-star rating. With super cooling and freezing technology, this fridge is above par compared to cooling standards in other brands. With sensor technology, the fridge can stay cool for up to 16 hours in the event of a power outage.

Buy your favourite fridge from top brands at the Bajaj Finserv EMI Store, and avail exciting deals and discounts. Pay using your Bajaj Finserv EMI Network Card, and divide its cost into monthly instalments, with flexible tenors ranging from 3 months to 24 months.